The aim of these articles is to keep our Clients and Associates updated about developments in the sector of Intellectual Property in general and our firm in particular. In this way, we wish to provide a broader view of the tools that the field of trade marks, domain names, patents, designs and related rights offers to entrepreneurs to enhance and protect their efforts in researching and developing new solutions and ideas.
Made in Italy Day 2026: Our Contributions to the Celebration of Italian Heritage
On 15 April Italy celebrated the National Made in Italy Day, established by Law No. 206 of 27 December 2023 (Framework Law on the Protection of Made in Italy), with the aim of promoting and enhancing the country’s industrial, cultural and creative excellence.
The choice of date is symbolic: it coincides with the birth anniversary of Leonardo da Vinci (15 April 1452), an enduring icon of Italian genius, embodying the unique combination of art, science and innovation that still defines Italy’s identity and craftsmanship today.
This national day was introduced to recognise the strategic role of Italian excellence in economic and cultural development, to promote the protection of quality productions, and to raise awareness—particularly among younger generations—of the value of artisanal and creative professions.
On the occasion of Made in Italy Day 2026, two members of our newsletter Editorial Committee actively contributed to initiatives included in the official calendar promoted by the Italian Ministry of Enterprises and Made in Italy.
Nicole Gorlier participated as a speaker in the webinar “The Importance of Historical Trademarks”, presenting a contribution entitled “The Historical Identity of ‘Cuneesi al Rhum’: the Case of Arione Pastry Shop.” Her presentation highlighted the role of historical trademarks as authentic expressions of local identity and entrepreneurial tradition, emphasizing how they represent not only distinctive signs but also true cultural and economic assets.
The webinar also saw the contribution of Alfonso Piantedosi, Director General of the Directorate for Industrial Property – Italian Patent and Trademark Office, confirming the institutional relevance of the topic.
In this context, Made in Italy is not merely synonymous with manufacturing excellence, but represents a broader identity rooted in history, territories and local traditions. The ‘Cuneesi al Rhum’ are a meaning example of such heritage, a traditional confectionery specialty originating in the 1930s in the town of Cuneo in our region, Piemonte. Over time, it has become a symbol of quality and artisanal savoir-faire, combining selected ingredients, inherited techniques and a strong territorial identity—ultimately evolving into a distinctive and protectable sign.
Manuela Bruscolini, too, took part as a speaker in the event “The Importance of Protecting Made in Italy through Industrial Property Tools”, held at the Istituto di Istruzione Superiore J.B. Beccari in Turin, in collaboration with the International Trademark Association (INTA) and its Unreal Campaign Committee, of which she is a member.
This initiative forms part of broader awareness activities targeting young people aged 14 to 23, with the goal of fostering a deeper understanding of trademarks and other distinctive signs, as well as the risks associated with counterfeit products.
Launched in 2012, the Unreal Campaign is a global educational initiative aimed at empowering young consumers to make informed purchasing decisions. It highlights not only the economic impact of counterfeiting, but also its social and safety implications. Through school programs, events and digital engagement, the campaign has reached more than 100,000 students across over 60 jurisdictions, promoting a culture of legality and respect for intellectual property.
The Turin event was also attended by representatives of the Ministry of Enterprises and Made in Italy, as well as officers of the Italian Financial Police (Guardia di Finanza), demonstrating the joint commitment of institutions and practitioners in protecting the national production system.
We are proud of these contributions, which reflect INTERPATENT’s ongoing commitment to promoting and safeguarding Made in Italy through the effective use of industrial property tools and by fostering a culture of IP awareness—especially among younger generations.