Slogans as Trademarks: A Brief Review of the Issue
202403.27
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Slogans as Trademarks: A Brief Review of the Issue

It has been scientifically proven that synthetic, incisive, catchy phrases or sentences availing themselves of rhythms, rhymes, assonances, alliterations, word plays and other language gimmicks, can capture consumers’ attention and are easily remembered.

‘Knowledge Share’: a Powerful Tool Available for Scouting Technologies Patented in Italy
202403.27
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‘Knowledge Share’: a Powerful Tool Available for Scouting Technologies Patented in Italy

Created in 2019, ‘Knowledge Share’, (www.knowledge-share.eu), a project funded by the Italian Recovery and Resilience Plan, is a portal run and managed by the Italian Patent and Trademark Office, the University of Politecnico di Torino and NETVAL, a network putting together a large number of Italian universities and Italian spin-off companies as well as important public research bodies, scientific hospitalisation and care institutes, foundations and agencies.